About Calypso
USSD is the primary channel which subscribers use to perform self-care activities. Calypso enables you to engage with subscribers when they come to you.
It lets you upsell your own products. In addition, it's also a bulletin board to post network announcements to your entire subscriber base; or communicate personalised subscriber messages.
Unlike using bulk SMS, billboards, TV, and other media to communicate with subscribers, Calypso will provide you with these advantages:
- A better engagement method: It engages subscribers without disturbing them. Bulk SMS for example, both disturbs and annoys subscribers, is usually irrelevant to individuals' needs, and consequently, returns low conversions.
- A better offer exposure method: It ensures that you always present your upsells, announcements, and personal messages to subscribers.
- Accurate conversion-rate reporting: It provides you with actual numbers of accepted and declined offers together with the resulting revenue earned from accepted offers.
Product brochure ...
