USSD is the primary channel which subscribers use to perform self-care activities. Calypso enables you to engage with subscribers when they come to you.
It lets you upsell your own products. In addition, it's also a bulletin board to post network announcements to your entire subscriber base; or communicate personalised subscriber messages.
Unlike using bulk SMS, billboards, TV, and other media to communicate with subscribers, Calypso will provide you with these advantages:
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